An A to Z of West End cool:

*AlphAbet...
* The Best place for people watching in Soho 
* nice deCor, even nicer cocktails 
* decor is simplistic and moDern in feel 
* easy to find and evEn easier to relax in Downstairs the bar is pure Soho Funk 
* It's Good enough for Charles Saatchi and cheap enough for his typist 
* Alphabet is about to become one of the Hippest places in town 
* An Impressive deco, reassuringly well-stocked bar 
* Opera, classical or acid Jazz backs the real energy One of the most laid bacK of the new breed 
* A Likeable Soho bar free from pretensions Alphabet is putting itself on the Map 
* Alphabet is the New kid on the block 
* one of the hOttest tickets around 
* OPen and friendly and not locked into any particular scene 
* You have to Queue to get into Alphabet. The horror 
* It's a regular paRty 
* The place is styliSh, not in some sterile way 
* It looks like iT should be full of tossers, but it isn't 
* unUsual modern furniture matching the sophisticated modern fare on offer 
* A fine place to go and you can still get a handful of silver in return for a fiVer 
* With just the right balance of attitude and personality It has a fun atmosphere, terrific food and an eXcellent range of drinks 
* Hey cynical Soho scenester consider Yourself de-jaded 
* Zinc-topped tables and the chairs your grandmother has in her living room.