Exploring a singular vision, the b store brand aims to offer a modern and accessible concept throughout its shop environment and in its eponymous clothing, shoe and accessory collections; to be individual, confident and define its own unique aesthetic that transcends trends. b store strives to offer a unique and creative proposition for the modern consumer, distinctly different to the world of branded luxury.

The b store brand offers male and female clothing lines, presenting seasonal collections on schedule at London Fashion Week. The brand also collaborates seasonally with established names - such as Liberty, Baracuta and Gloverall - resulting in modern men's and women's capsule collections.
 
Since launching 10 years ago, b store has carved out a welcome niche with its purist approach to fashion, discreet design and unique brand aesthetic that is reflected through their magazine, store and projects.

The new b store flagship has been designed to be fresh and inspiring to showcase their now established,b store brand, alongside the eclectic and personal mix of designers, products, books
and furniture.

The store will see a new aesthetic direction for b store, firstly creating a white gallery space that then houses modular fittings and furniture designed by long-term collaborators Tom Finch and Pablo Limon. The initial starting point and key inspiration for the store design came from the memphis furniture and design movement and the particular groups ethos, which was characterized by their use of bold colours, geometric shapes and unconventional, often playful designs.