The Benefit Flagship boutique located at 9 -11 Fouberts Place in the heart of the Carnaby Estate, W1. This is the fifth UK boutique and it is in a prime location to offer both locals and visitors the total Benefit beauty experience - a little piece of downtown San Francisco in the heart of 'swinging' London!

Benefit combines girly glamour with a sassy, kitsch desirability - add to this the faaahbulous 'Fake Its' & 'Fix Its' products that deliver the promise AND the unique Brow Bar services and you have the sexiest and the most desirable location on the Carnaby Estate," says Ian Marshall UK and European Managing Director of Benefit Cosmetics.

Home to all the 'must-have' Benefit beauty essentials, Fouberts Place is complete with 'Fake Its' stands, four brow stations for facial waxing, brow shaping and lash tinting and one treatment room with a fully licensed therapist offering full body and bikini waxing. Gabbi, Simone, Betty and all the 'BeneBabes' are on hand, so drop in for a quick lunchtime treatment, a signature 'Make Upper' or hang out a little longer for a full pampering session. Boutique services include makeup consultations and lessons, as well as customer evenings and private party hire - perfect for a girlie night out or 'bachelorette' party. Also on offer is the celeb- fave fake tan Fake Bake and this flagship boutique is the first to offer beauty services to men - a boys night out anyone?

The re-birth of the Carnaby Street Estate as London's most exciting shopping destination with a mix of the funky, the fashionable and the alternative provides Benefit with the PERFECT stage to add further lustre to London's hippest retailing hang out." enthuses Ian. Carnaby Street has regained its stake in British style with the opening of 'must have' big name fashion and lifestyle stores and specialist boutiques; as well as some of the best cafes, bars and restaurants on offer in central London.

As with the famous San Francisco Benefit boutiques, the location creates 'the vibe' and the look of each store. Whilst Westbourne Grove offers a cosy neighbourhood feel and Spitalfields' dictates a modern and urban design, Fouberts place situated in media central W1, oozes a savvy West End vibe that is as vivacious as the brand.

SIGNATURE TREATMENTS:
Brow Arch (£13.50) - The original Benefit Brow Arch! Leave your arching issues to the talented Brow Experts. With thirty years of experience in shaping eyebrows, Benefit believes everyone deserves the perfect frame for their face! This service involves a combination of brow waxing & tweezing to shape, groom & define the brows.

Brow Tweeze (£16.00) - Similar to above, however, this service involves tweezing alone to shape, groom & define the brows.

Lash Tint () - Flash your lashes anytime, anywhere - day, night, on the beach - hypoallergenic lash tinting -wake up with alluring lashes and no smudges on your pillow!

ADDITIONAL TREATMENT MENU & PRICES
Brow and lip wax    £18.00
Lip wax    £9.50
Chin wax    £9.50
Lip and Chin wax    £15.00
Brow tint    £11.00
Brow and lash tint    £22.50
Brow tint with arch   £19.50
Lash tint with arch    £23.50
Lash & brow tint w/ arch £28.00
Under arm wax  £14.00   
Half leg wax   £20.00
Full leg wax  £32.00
Bikini Wax    £16.00  
Brazilian  £32.50.
Hollywood    £42.50
G-string women only    £27.00
Men's Back Wax    £50.00
Men's Chest Wax    £45.00
Fake Bake Tan
Full Body   £25.00
Half Body    £15.00
Face   £10.00

As fans of Benefit know, Jean and Jane Ford (co-founders) built this kitsch & quirky brand on the foundation of a fun, creative and unique approach to makeup. With the visual allure of a 'grown-ups' sweetie shop and the relaxed atmosphere of a coffee bar, the Benefit boutiques, Brow Bars and counters offer a unique experience.

Along with the London Boutiques there are two other, located in the Home Counties: one in St Albans and one newly opened in Loughton, Essex. In addition there are two Brow Bars in Selfridges, Spirit Oxford Street and Brown Thomas Dublin along with over 200 counters nationwide. With new doors and boutiques opening around