Now officially listed as one of the UK’s Coolbrands Beyond the Valley continues to stock some of the most innovative and unique products around, often exclusively, alongside their eponymous fashion label. New additions include fashion from Kapow Wow! and Neurotica, beautiful Italian-made bags by Coco Ekeocha and newest collection from ethical fashion designer Julia Smith.

Created by three Central St. Martin’s graduates, disillusioned by the difficulties that they had faced as emerging design professionals, Beyond the Valley was conceived as a springboard for new designers to launch themselves into the fashion, art and design industries. Based in their Newburgh Street retail store and gallery in the heart of Soho, the brand has grown since its inception, launching its own iconic fashion and product lines, and developing an international reputation for sourcing fresh, new design talent.

Brainchild of Jo Jackson, Kate Harwood and Kristjana S. Williams, their permanent unit off Carnaby Street specializes in carrying the newest, freshest designers from around the world, ranging from fashion to wallpaper, fine art to furniture, jewellery to graphic design. More than a mere store, the Soho boutique has also previously created Darkside of the Valley, an exclusive collection for Topshop, crafted a temporary ‘guerilla’ sister store in Helsinki, and curated Wünderville, a multi-venue Victorian freakshow showcasing 15 of London’s top designers for London Design Festival. The Beyond the Valley online store also launched last year, offering a range of their best selling items.

Events in the gallery space have included a temporary shop from Benetton’s sister company Fabrica and interactive installations from Nick Night’s SHOWstudio in association with Evian. Entitled ‘The Replenishing Body,’ a giant, ever-changing video montage of body parts was projected on one of the walls, constructed from recorded fragments of gallery viewers and invited celebrities that included Jodie Harsh, Roisin Murphy, Diane Pernet and Lily Cole.