HUGO BOSS has opened the first BOSS Orange special concept store in England in London's Carnaby Street.
 
On two floors extending over 2,000 square feet, mens- and womenswear – and shoes and accessories – from the BOSS Orange line are available at 9 Carnaby Street in London's world-famous Soho district.
 
Designed in line with a special concept tailored to the location and city by BOSS Orange Creative Director Andrea Cannelloni, the London store epitomizes the collection's young, dynamic and innovative style while capturing the big-city vibe that makes London so unique.
 
The store's ambiance features an interplay of contrasts, combining a light-colored stone floor and fine teak with unfinished, rusty and worn-looking materials. The ground floor and basement are linked by a stairway lined by a highlight wall constructed of concrete cubes. The slanted glass store front allows unobstructed views of both floors from the street.
 
After Berlin, London is the second BOSS Orange special concept store to open its doors. Additional venues in major cities around the world are currently being planned.