The world’s first Diesel standalone menswear store has now launched on Carnaby Street  and jins the list of exclusive concept stores from global brands found in Carnaby.

Diesel's Male ‘Dark Desires’ store projects an atmosphere of eccentricity.The avant-garde and distinctly masculine interior takes inspiration from Malcolm MacLaren’s legendary ‘Let it Rock’ store.  Dark weathered walls with tactile surfaces are constructed from padded camouflage denim, metal rivets and raw steel.

Look out for the quirky wall mirror surrounded by clusters of toy cars and  toy soldiers, laid out in armies marching across vintage books displaying Diesel watches.

Up-date with the latest trends illustrated across walls in a series of repeats and take a glimpse of the latest cult Diesel campaign.

The Carnaby Street boutique will stock every male denim style, fit, size and wash available in the UK.  Explore the individual rooms, each designated to a specific fit of jeans making it even easier to choose the perfect jeans for you.