The world’s most recognized pack brand Eastpak has opened their flagship store in London’s iconic fashion district Carnaby.

The full range of the Eastpak fashion line, including Authentic Series, Core Series, and a collaboration with the Belgian designer Raf Simons to create the Eastpak Raf Simons collection which is all available for the first time from one store. The Carnaby Street flagship store will also stock the first Eastpak apparel range.

A unique aspect about this store is the incorporation of artistic and musical talent within the store. Regular monthly music events and appearance will be launching soon. There is also an open deck policy, where young and upcoming talent as well as DJ’s, can perform on the weekends.

Eastpak will also be working with the ‘Tag My Pack’ featuring some of the UK’s most popular graffiti artists, who will be visiting the Carnaby store before touring the rest of the UK. Customers will have the exclusive opportunity to customize their packs for free.