Guru has opened its very first concept store in the UK on Carnaby Street. The brand Guru represents not just fashion but a lifestyle. It is a brand that shows attitude, emotion, a feeling and most importantly a way of life.

Guru lives where life is, it is about speed, challenges, excitement and fun, teamed with a desire for enjoying life with friends. These qualities are imprinted into their collections, which have a luxurious street smart style with an urban flair, keeping the brand youthful and desired.

The store is an industrial playground with urban, raw fixtures and fittings contrasted with the soft knits and jerseys they sell.  This store solidly embraces what the fashion brand represents and their love for life and style. The gentle candle light and soft in store lighting set off against the grainy textured exposed brick walls creates a funky underground ambiance which is complimented with the hit beats and contemporary R "n" B music.

Guru is an international company that has expanded over the past 10 years. It reputation flourished through word of mouth, placing Guru firmly as a competitor among other long running well established fashion brands. Launching in 1999, Guru became famous for its signature "daisy" logo t-shirt which became an object of desire this paved the way for its vastly expanding fashion ranges through womenswear, menswear and children's wear.