Joie
- Accessories
- Newburgh Quarter
- Womenswear
37 Marshall Street
London
W1
t: 020 7434 3423
Joie is a favourite to all girls who love a bit of glamour, including Mel from All Saints and supermodel Kate Moss. With flamboyant window displays and a Perspex floor that reveals an array of coloured knickers, the shop design reflects Joie's own inimitable style.
Joie's collections change from season to season, but her originality and sense of fun remain evident in all her creations.
Joie has always traded on her quirkiness, previously working for Sign of The Times, from where she supplied Selfridges with the 'Pandora's Box' - a whole outfit wrapped up like a present, with accessories to match. Her original shop at 10 Museum Street is now being revamped into a showcase for fashion and art from some of Britain's freshest young designers.
