Lazy Oaf
2 Ganton Street,
London, W1F 7QL
020 7287 2060
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Opening times
Mon-Sat 10 - 7 Sun 10 - 6
Lazy Oaf have created a graphic, print-focused label for girls and boys alike. They are making waves in the street fashion scene and have accumulated a huge, loyal fan base.

​From small beginnings in East London, Lazy Oaf can be found in over 150 stockists worldwide. Founded in 2001, all designs are the creations of doodle-fanatic Gemma Shiel who pulls out ideas from the dark recess of her brain to bring us a technicoloured world of unusual beings, hidden treasures and bold prints.

2 Ganton Street is where you will find the finest selection of Oaf wear, including exclusive limited edition prints. The shop regularly produces events and exhibitions to introduce new collections and products to customers and super fans. Previous events have included the The Lazy Oaf Drawing Club that created a drawing frenzy amongst fellow illustrators and exhibited contributions from drawers worldwide.
 
Lazy Oaf designs come in every shape and size from a classic cut T to a warm and welcoming sweatshirt. To compliment the clothing range there is a diverse selection of accessories including Perspex jewellery, printed rucksacks and wooly bobble hats.
 
Alongside its own collections, the Oaf team have hand picked an eclectic mix of stationery, jewellery and gifts from independent brands to sell in the shop. These include sparkly jewels from London designer Me and Zena, toys from the US delights Kid Robot and intricately hand crafted jewellery from LA celebrity Steven Shein.
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