Rock and Roll will never die, whether you are talking about your records or you wardrobe, Rock and Roll lives on through the ages. Distorting the Original 101 with off place loops and reshaped coin pockets. The collection sees the reinvention of easy t-shirt shapes, raw hems and necklines with sharp, sexy hot- pants for women, lace edging and camisole shapes. The 101 jacket has been updated with summer loving _ length sleeves and a slim silhouette.

VIP

The perfect collection for ‘rocking out’ backstage! Impressive new proportions are on display in this mini collection. Classic shirt dresses and mini skirts with clean silver finishes. ‘Tribute’ back-pocketing, refined stitching, finer zips and impeccable silver hardware complete a collection, fit for any VIP!

Gold Label - Honky Tonk

For this season Lee Gold Label takes inspiration from way back where the Lee brand stated its mammoth journey - back to American West. The real history of the American West was told by its storytellers, in their drawings and timeworn voices that sang of loneliness on the frontier and recurring heartbreak. Inspired by their own lives on the edge of civilisation, these hard living, hell-raising cowboys sung the bittersweet ballads of the West. In any cattle town there was always a roadside dive, a Honky Tonk, where the tunes from old guitars flowed as freely as the beer and where a timeless genre of country music and unforgettable style was born.

A certain cowboy legend at the time was a mercantilist named Henry David Lee, whose technique of cutting the front and back panels of the selvedge to make jeans with a saddle-shaped fit became essential gear for riding those long hours through the prairies. Invented in 1926, Lee Riders served an important function and the rugged metal zippers and cross tacks reinforced the durability needed for a hard days work.

Lee hearkens back to the golden age of individualism, just as Honky Tonk never really died – but was given a new expression by the likes of Bob Dylan and Hank Williams. Lee Riders are this seasons Gold Label, each piece designed according to HD Lee’s original side line drafts, complete with spade-shaped pockets, U-shaped selvedge denim and sateen finish. The Gold Label collection is a ‘new’ original collection in it own right and a must have for any denim aficionado.