Fashion boutique Souvenir is known as the place to go for the most desirable designer pieces and individual looks and is celebrating it’s 10th anniversary this year.

Opened in summer 1999 by owners Anna Namiki and Anthony Meynell, the store was inspired by Anna's love affair with fashion and the city of lights, bringing the feel of a luxurious and modern salon to the heart of London. A firm favourite with fashion editors, fashionistas and celebrities, Souvenir has moved from Brewer Street just around the corner to it’s new home on Ganton Street in the Newburgh Quarter.

Anna was one of the first buyers to bring labels such as Paul and Joe and Marc Jacobs' coveted shoe line to the West End, and hand picks every piece from the mouth-watering array of jewellery and accessories to the stunning day and evening outfits to create the ideal wardrobe for the individual uber chic woman. Browse through a selection of stand out pieces from the designer elite and up and coming new talent. Those in the know can delve through labels including Anna Sui, Tsumori Chisato, Viktor & Rolf and Vivienne Westwood .  Newcomers to the store will soon find themselves coming back for more to snap up the often-exclusive goodies.

Souvenir’s style has been described by editors as a modern day Brigitte Bardot

"A cherry-picked assortment of melt-in-the-mouth fashion moments. Souvenir is the kind of shop you'll want to visit often."  - ID Magazine

"The fashionista's favourite. Very girly, very stylish, and very popular." - Vogue