WeSC presents a totally innovative and original way to shop for clothes with an experimental edge. Founded in Sweden in 2000, WeSC creates street fashion, mixing subcultures to set its own on-trend rules.

WeSC, which translates as the slogan - "We Are the Superlative Conspiracy," sells both mens and womens wear combining sporty urban clothes with influences from the  street, skate & snow scenes, all blended in a fusion, inviting you to enjoy mixing and matching to your create your own individuality.

The WeSC shop itself is also unusual in concept. Set in an all white environment the shop truly resembles a 'Laboratory of ideas' with white trollies instead of conventional rails to display the comprehensive range of clothes. Digital art installations partner the clothes and the company has enjoyed creative project partnership with amongst others, Nokia, Pepsi and Adidas.

The WeSC customer is by definition an "unofficial ambassador" of the brand - someone famous or unknown, but certainly who is streetwise and creative. The "WeActivist" wears the brand with confidence combined with individuality.