Five of the UK’s most exciting designers have created limited edition T-shirts for London Fashion Week which are on show in the windows of 44 Carnaby Street until 28 September. T-shirts can be bought by scanning a QR code on the windows.
The new collection is designed by Ahluwalia, 16Arlington, Tolu Cocker, Nabil Nayal & Olubiyi Thomas. Each designer has contributed new artwork inspired by the signature Choose Love T-shirt design originally gifted to the charity by Katharine Hamnett in 2015.
The T-shirts are priced at £25 with £10 per T-shirt donated to the charity and every penny of their proceeds will go to their projects on the ground, supporting refugees and displaced people in 14 countries.
Hassan Akkad, friend and ambassador of Choose Love, acclaimed journalist and photographer, photographed each of the designers wearing their own T-shirt.
The T-shirts are digitally printed to order in the UK, by social enterprise Teemill, to avoid waste and produced using organic cotton in a factory run on renewable energy.