Your one-stop destination for the hottest London streetwear labels and world-renowned menswear brands, from PS by Paul Smith to Diesel Male, and Billionaire Boys Club to Oi Polloi.
This two-floor adidas Originals fashion store is the brand’s UK flagship, stocking limited edition styles and hosting in-store gigs and signings.
An independent British clothing company offering timeless, modern menswear essentials.
Parisian purveyors of French classic brand A.P.C. founded by Mr Jean Touitou in 1987, with its UK flagship store on Lexington Street.
Iconic and authentic, Barbour thrives on the unique values of the British countryside. Quality, durability and fitness for purpose have been the guiding principles since 1894.
The flagship Ben Sherman store, stocking an extensive collection of menswear, formalwear, footwear and accessories.
Flagship brand from Pharrell Williams combined with his Ice Cream label. Offers a menswear collection plus exclusive collaborations with adidas and Comme de Garcons.
Italian casual wear focusing on the use of technical properties and military uniforms with their iconic goggle hoods.
Men's and women's shoes which combine simple design and comfort, founded in Spain in 1975. Shop their bestseller classics alongside new ranges.
The UK Flagship store of the iconic Swedish brand creating street-influenced, trendy styles for both men and women.
Italian menswear brand founded in 1996, showcasing sleek style with a mix of grunge focusing on dark colours from black to dark blue and military green to grey.
Founded in Japan, Descente creates top-quality, highly-functional performance sportswear with a modern design for men and women across the globe.
The UK's first stand-alone store dedicated to the Diesel male range. Stocks a wide range of denim styles and casual apparel.
Offers classic and contemporary footwear for rebellious characters. Showcasing the latest collaborations and collections.
Founded in Sheffield in 2005, the Newburgh Quarter store offers own-brand, fashion-forward tops, leggings and accessories for men and women.
The Flagship UK El Ganso store showcasing Spanish fashion with a British style twist for gentlemen.
American brand founded in 1890, well-known for its durable, functional outdoor clothing inspired by fishermen and explorers.
Established in 1952 by the Wimbledon champion, Laurel Wreath by Fred Perry showcases a contemporary interpretation of their iconic first pieces.
Founded in 1876, G.H. Bass & Co. creates timeless, high-quality footwear and are the makers of the original loafers - the Weejuns.
Irregular Choice is more than just the name of a brand. A supply of fresh and fun shoes that maintain imagination and originality above all else.
British Fashion brand creating premium clothing and accessories, famous for heritage-inspired classics.
A huge range of iconic Lambretta t-shirts and polos, with a retro range of minicollars and narrow placket button down shirts.
Independent British streetwear label creating apparel and accessories continually inspired by youth nostalgia, teenage rebellion and not taking life seriously.
Epitomising classic American style and effortless cool, the Levi’s® store stocks original denim styles and modern seasonal designs.
Embracing the Levi's® ethos of authenticity, simplicity and quality, this vintage store reproduces the fits, fabrics and details of bygone eras.
Iconic West End Department store renowned for its innovative and eclectic design for savvy and sophisticated shoppers.
The brand's first ever store. Created in 1908, M.C. Overalls bring the contemporary worker a modern uniform.
One of London’s most iconic and influential tailors, offering both ready to wear and fully bespoke suits.
Offering a broad range of essential 'no brand, high quality goods' with an emphasis on simplicity, function and design.
The UK Flagship store for the World's leading headwear brand, specialising in fashion and sports caps.
Leading watch brand showing off their new 'Horizon' concept in store. This unique idea allows customers to personalise component parts and engrave details for an exclusive experience.
A tribute to British heritage and motorcycling heroes: there is no other brand that embodies the spirit of adventure like Norton.
Oi Polloi's first store outside of Manchester following 12 years experience of menswear in an authentic British style.
Legendary Japanese brand of trainers, sports shoes, casual wear and accessories. Discover new designs alongside cult classics including the Mexico 66 style.
Swedish based contemporary menswear brand creating effortlessly stylish clothing with subtle detailing and minimalist shapes.
Paul Smith's first shop to offer a new custom jeans service. Offers a wide range of trainers, tees, wollen knits and jeans.
Sharp British tailors showcasing a range of ties, suits, bowties, handkerchiefs and socks for men and women.
Opening its first boutique in Carnaby in 2001, Pepe Jeans focuses on denim with a personalised touch.
Founded in 2009 by supersonic Liam Gallagher, Pretty Green is a British clothing brand deeply rooted in rock and roll culture.
Experience virtual shopping with touchscreen podiums, mood lighting and view clothing and items on full size digital mannequins.
The UK flagship store for the leading sportwear brand, stocking footwear, accessories and sport apparel including exclusive collaborations from the likes of Rhianna.
Founded in 1905 by Charles Beckman, Red Wing has been manufacturing and selling quality boots for men and women.
A leader in denim innovation, this premium casual wear brand stocks lines for both men and women.
The Spanish menswear brand's first UK store. A one-stop shop offering the best in ready-to-wear, tailoring, footwear and accessories.
Dutch youth fashion brand that invests time and detailing into each product inspired by vintage styles.
Established in 1979, Sherry's sells unique 1960s mod-cut suits and boating blazers with a made to measure service.
Straight out of Detroit, the UK Flagship store for Shinola boasts custom built watches, bicycles, journals and a collection of leather goods.
Leading supplier for specialist releases of shoes and clothing from top brands such as Nike, Adidas, Asics, Carhart and the North Face.
Discover SWATCH x You, a brand new concept from the iconic Swiss watch brand, with a customisation station to create your very own personalised watch.
The only UK concept store for the world’s first premium corduroy brand from Stockholm, The Cords & Co.
Original fashion from the 60's, The Face has been based in Carnaby for over 4 decades stocking iconic British clothing brands including John Smedley and Loake footwear.
Founded in 2008, a French fashion House showcasing Parisian chic and London elegance for both men and women with a rock ‘n’ roll twist.
The king of outdoor apparel, footwear and equipment designed using cutting edge technology.
A selection of Men’s, Women’s and Children’s footwear, sunglasses and bags, where every product purchased will help a person in need with One for One®.
A contemporary ready-to-wear brand known for its signature quality outerwear, uniting British heritage with casual design.
Los Angeles denim brand inspired by the 1970s, selling high quality authentic pieces for men, women and children.
The UK flagship store stocking the latest male and female skate shoes as well as tees, hoodies, hats and backpacks.