Thank goodness for Christopher Raeburn, an elegant, 37-year-old stealth firebrand of sustainability activism who has been gentling nudging the fashion industry towards doing the right thing for over a decade. In 2009, Raeburn knew what most people didn’t, that our levels of consumer consumption were unsustainable, and that eco-fashion was the future. Cue Raeburn launching his sustainable fashion brand ‘RÆBURN’, producing clothing that subscribed to the ethos: Remade, Reduced, Recycled and now finally, the fashion world has clued into his smart stance. Fashion giant Timberland was first to pounce on his know-how and possessed the foresight to bank Raeburn’s ethical credentials and make them their own. In 2018, after appointing him as creative director of Timberland, the iconic American footwear label, a significant part of VF brands alongside Vans, The North Face and Lee, turned over in excess of $13 billion.