Carnaby Fashion Festival is here! In celebration of London Fashion Week Festival, join us from Thursday 21 – Sunday 24 September to enjoy free fashion and beauty events, talks, workshops, and giveaways in Carnaby. With no registration required, and all events first come, first be sure to save the date and check out our schedule of events:
Thursday 21 September
One Of A Kind at Lazy Oaf
Shop a super exclusive "one of a kind" line, with Lazy Oaf's blast from the past favourites and never-before-seen samples that will only be available at the Newburgh Quarter store. Expect most to be sold out by the end of the day, so get down early. Watch their Winter 17 fashion film and an incredible artwork installation by This Is My Costume that is sure to be a hit on Instagram, alongside drinks and music.
Time: From 10.30am
Address: Lazy Oaf, 2 Ganton Street, W1F 7QL
Get the LFW Look with Benefit
Join Benefit’s National Trend Team, for a masterclass in their basement boutique. The event will be hosted by Sarah Sargent and Vittoria Bruna with goodie bags and complimentary drinks from Chandon.
Time: 6–8pm
Address: Benefit, 10 Carnaby Street, W1F 9PF
The Ragged Priest’s Black Label Launch Party
An exclusive preview of The Ragged Priest's new AW collection ahead of anyone else, with DJs and goodie bags. Time: 6–9pm
Address: The Ragged Priest, 8 Ganton Street, W1F 7QP
Party at Traditional Weatherwear
Shop the new collection for that perfect winter jacket at Traditional Weatherwear and sip on complimentary beer and get 15% off on purchases of £100 or more.
Time: 6–8pm
Address: Traditional Weatherwear, 8 Newburgh Street, W1F 7RJ
The Subculture Archives Presents: Molly Macindoe's Next Decade
Join photographer Molly Macindoe to launch her new exhibition, capturing the Free Party movement that emerged from the warehouse parties and raves in the late 1990s. Her exhibition will run in-store until 28 September.
Time: 6-9pm
Address: The Subculture Archives, 3 Carnaby Street, W1F 9QG
Friday 22 September
Day to Night at Jack Wills
Jack Wills invite you to join their #jackwillsSQUAD for a complimentary breakfast at their very own in-store Espresso Hut. In the evening they will be hosting a drinks reception at the Mucky Pheasant bar and a round table discussion from Roger Frampton, Renee Stewart and Jamie Cook on health and well-being.
Time: Breakfast: 8.30–10am, Drinks: 5-8pm, Discussion: 6-6.45pm
Address: Jack Wills, 6-8 Foubert's Place, W1F 7PD
Backstage Pass at True Religion
Go backstage at True Religion on both Friday and Saturday with free hair styling, nail art, and one on one fittings with their denim specialists.
Time: Saturday & Sunday All Day
Address: True Religion, 9 Carnaby Street, W1F 9PE
An Evening with M.A.C
Join the M.A.C expert make-up artist team who will be reporting on trends from this season and next, plus enjoy DJs and beauty demos using the latest LFW looks.
Time: Beauty demos: 10am-6pm, DJs: 12–6pm, Masterclass: 6–7.30pm
Address: M.A.C, 30 Great Malborough Street, W1F 7JA
Baby-G Takeover at G-SHOCK
Cult 90s brand Baby-G will be taking over G-SHOCK for the evening with nail art and DJs.
Time: 12-7pm
Address: G-SHOCK, 56A Carnaby Street, W1F 9QF
24/7 Wearable Colour Masterclass at Illamasqua
Join the Illamasqua team for the ultimate masterclass on ways to wear colour. Also enjoy a glass of bubbly and 20% off all products.
Time: 6.30–7.30pm
Address: Illamasqua, 20 Beak Street, W1F 9RE
Saturday 23 September
Glitter Roots, Donut Glazing and Monogramming at Sweaty Betty
Head to the brand new Sweaty Betty store, opening this September, for a whole host of exciting activities this Carnaby Fashion Festival. Get personal and monogram your activewear, free with purchases on Saturday and Sunday. Don't miss the Donut Station at their in-store café, Farm Girl, on Saturday from 2-6pm where you can glaze and decorate your own donut with a whole range of instagrammable toppings. There's also a matcha latte art class workshop on Saturday from 2-3pm, booking necessary: carnaby@farmgirl.co.uk. Going out? Get the glitter look with Sweaty Betty’s in-store hair bar, Duck & Dry who will be giving out free glitter roots with blow drys and up-dos the whole weekend.
Time: Monogram: Saturday and Sunday All Day, Glitter Roots: All Weekend All Day, Donut Glazing: Saturday 2-6pm, Matcha Latte Art: Saturday 2-3pm
Address: Sweaty Betty (opening soon) 1 Carnaby Street
Beauty Re-style at Pixi
Get the LFW look with Pixi's expert hair stylists and make-up artists. Choose from 3 key hair and make-up looks adapted from the catwalk, then snap a selfie and have it printed in-store.
Time: All Day
Address: Pixi, 22a Foubert's Place, W1F 7PW
Create your perfect pair of Vans
Partial to a pom pom or a painted graphic? Rosy Nichols, accessory, and prop maker, will be giving a crash course on customization. PLUS – the first 200 people will get an exclusive Vans giveaway designed by Rosy. DJs will be spinning some of your favourite records and the frozen yoghurt will be free flowing. Purchase necessary, all materials provided.
Time: 1–5pm
Address: Vans, 47 Carnaby Street, W1 9PT
Cocktails at The Kooples
Set off your night in style and enjoy a cocktail party at The Kooples and shop the new A/W collection.
Time: 7-9pm
Address: The Kooples, 30-31 Carnaby Street, W1F 7DB
Sunday 24 September
Yoga with Yogarise at Sweaty Betty
Get your zen on with Yogarise at Sweaty Betty's brand new 1 Carnaby Street store (opening this September). We will be giving away 16 spaces to this exclusive Vinyasa Yoga Class, which also includes a smoothie bowl from their in-store café Farm Girl. Click here for your chance to win a space.
Plus, don’t miss even more exciting offers and promotions over the four days including:
Acai Berry - Buy an Acai Bowl, and get any coffee or iced coffee for free. Available all weekend.
AQ/AQ – Get a free gift with all pieces bought in store over the entire weekend.
Camper – Free glass of cava for all customers, and 10% off between 5 - 9pm from Thursday 21 – Saturday 23.
Cubitts – Three bespoke glasses frames, inspired by Soho's club culture and fashion subcultures, made exclusively for the Carnaby Fashion Festival. Visit their store 5 - 8pm on Thursday 21 September for drinks and the chance to win a pair of their exclusive frames.
The Detox Kitchen - Retreat to Detox Kitchen’s Kingly Court deli on Saturday 23rd September between 2 - 6pm, for a refreshing juice accompanied by a complimentary shoulder massage from one of Urban Massage’s top therapists!
Dirty Bones – Offering an exclusive Carnaby Cocktail for the duration of the Carnaby Fashion Festival.
Le Bab - enjoy a delicious & exclusive cocktail over the four days to celebrate #CarnabyFashFest called the Sergio Georgini; beetroot purée, Pio Cesare Vermouth, Sipsmith Gin, Maraschino Liqueur, and lime juice. Completely (weirdly?!) delicious.
OFFICE – During the course of the Carnaby Fashion Festival the Carnaby branch will be offering 20% off OFFICE own brand items.
Pepe Jeans London - 20 % off at the Carnaby branch throughout the four days, and a free gift with any purchase over £150
SACRED café - Two Cherry Vodka cocktails paired with Nocellara del Belice olives from south-western Sicily for £15
Wright Brothers Soho – Between 2–6pm from Thursday 21 - Sunday 24 September, you can get 3 oysters and their twist on a martini for £10.
Pretty Green - Pretty Green will be welcoming their in-store DJ on Saturday 23, from 1 - 6 pm.
Be sure to follow our social channels to keep up to date on all the latest news on Carnaby Fashion Festival.
@CarnabyLondon
#CarnabyFashFest
Thursday 21 September
The Story behind Lazy Oaf
Check out the exclusive behind-the-scenes footage of the brand and its creative director Gemma Shiel, projected in their store all day. Plus, there will be a live DJ and drinks from 6-8pm.
Get the LFW Look with Benefit
Join Benefit’s National Trend Team, for a masterclass in their basement boutique. The event will be hosted by Sarah Sargent and Valentina Amato, and they will be giving out free drinks and goodie bags. Time: 6 – 8pm
The Ragged Priest’s Black Label Launch Party
An exclusive preview of the new collection, with DJs and goodie bags. Time: 6 – 9pm
Party at Traditional Weatherwear
Shop the new collection with complimentary beer and get 15% off on purchases of £100 or more. Time: 6 – 9pm