Join Carnaby this Wednesday 5 September, in a celebration of the birthday of the legendary musician Freddie Mercury. As Freddie once said, “Whatever you do, don’t make me boring”, and what better way than to celebrate one of the world ’s best loved icons than under Carnaby’s famous arch?
The ‘Freddie For A Day’ initiative was launched in 2010 by The Mercury Phoenix Trust and is held annually on his birthday. The Mercury Phoenix Trust – fighting Aids Worldwide - was founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer Freddie Mercury who died in 1991 from AIDS.
In the last 26 years the Trust has given away over 16 million dollars in his name and funded over 700 projects in the global battle against HIV/AIDS.
This celebration was created to bring people together to raise awareness and charitable donations to support the work of the trust, who work to fight AIDS worldwide.
Carnaby’s shops, bars and restaurants will join in the festivities to collect donations for The Mercury Phoenix Trust by selling the famous Freddie ‘tache and donning their best Freddie attire. (We recommend wearing yellow. Freddie’s favourite colour.)
At 12:30pm, we’re calling the Carnaby neighbourhood - residents, shoppers and workers - to head to Carnaby Street, to kick off the celebrations in their Freddie ‘taches and gear, with live music from Queen tribute act Bulsara and His Queenies.
Don’t forget to pick up your £2 Freddie ‘tache from the following places:
Crumbs & Doilies
Superga (This store will also be celebrating by offering Freddie-inspired shoe designs from £5. All proceeds go to the charity)
The Good Egg
The White Horse
Urban Decay (The store will also be celebrating the legend's favourite colour with a Yellow Makeup Day)
We Built This City (The store will also be offering Freddie-themed tea towel)
Whyte & Brown
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