An immersive experience into the iconic five decades of Queen.
In celebration of five decades in music, you can now head to 57 Carnaby Street and immerse yourself into the Queen pop-up and experience the only place in the world where you can purchase the merchandise.
Head into the store and delve deep into a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. While the pop-up is there, each month has a theme to the products; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.
The pop-up spans across 2 floors of greatness. From a 70s thrift store (in remembrance of Freddie and Roger's stall in Kensington Market), 80s iconic live performances, 90s record store, 00s DVD homage through to 2010s tech concepts. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.
The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. Denim pieces from Wrangler, some adorned with iconic song titles.
The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie Mercury and raises vital funds and awareness for HIV/Aids.
Here's what to expect in the store's monthly dops:
October: Music Month
The band’s continuing album and single releases will be a big part of the shop’s liveliness. Limited edition music will be available to buy throughout music month with drops every week including a limited edition of the Greatest Hits vinyl, exclusive to the store, as well as both current and new solo releases from Brian May and Roger Taylor.
November: Art and Design
A lineup of collaborative partners including Japanese designer Tokolo, a limited-edition bear from Steiff and a, soon to be released, pinball machine.
December: Magic Month
Fusing the magic of 5 decades of Queen with the magic of Christmas. Some products include Rubix Cube, Christmas jumpers, cards, wrapping paper and accessories.
The store features screens showing archive Queen performances and Instagrammable moments that you won’t want to miss.
Monday – Saturday: 11am – 7pm
Sunday: 12pm – 6pm
Don't miss out on this pop-up shop in Carnaby, and don't forget to tag @CarnabyLondon in your pictures on Instagram.