Join us for the Carnaby Style Weekender, a brand new four day festival in association with GQ, celebrating all things fashion, food and drink.
From 10-13 May take a trip to Carnaby for an unmissable four days of fashion and lifestyle talks and workshops, with discounts, and promotions and events in over 50 shops and restaurants throughout the 14 streets.
Opening the festival on Thursday 10 May will be model Jack Guinness, plus GQ's Teo Van den Broeke and Holly Roberts, with an exclusive fashion panel in the Carnaby Hub at 3 Carnaby Street.
Each day, head to the Carnaby Hub at 3 Carnaby Street for free, creative workshops including a Jamon Iberico masterclass with Dehesa, an art class with Carnaby souvenir store We Built This City and Collage Club London, a fashion panel with the owners of M.C Overalls and FINLAY London, T-shirt screen printing at Jack Wills, a margarita masterclass with Breddos Tacos, and complimentary haircuts with Pankhurst London.
Click here to check out the full schedule and to enter our ballot.
Customise your new buys with complimentary monogramming on shirts purchased at Ben Sherman on Saturday and free embroidery on hats at New Era for the whole of Thursday. Head to Onitsuka Tiger for the launch of their new trainers, then personalise your own in-store whilst enjoying the free retro arcade exclusively for the Style Weekender with old school games consoles. Nixon have created two limited edition custom watches for the Style Weekender, and with only 20 available, get down quick for your very own special timepiece. Get your docs (old or new) customised by local artist Lizzie King at Dr. Martens on Thursday between 5-9pm, and by Leon the Zombie Child on Saturday between 1-4pm.
Pick up a limited edition vintage pin from Barbour Heritage with every purchase. On Thursday Cubitts will be hosting a launch party for their Leif Podhajsky collection from 6.30-9pm, plus enjoy DJs at Levi's and MOSCOT. Don't forget to head to El Ganso will have live music, popcorn and drinks across all four days of the Carnaby Style Weekender. Spin the wheel at Skinnydip for a chance to win prizes, as well as enjoying their in-store DJ on Thursday 10 from 5-8pm. Take adavantage of Swatch's Happy Hour which will be running the entire 4 days, buy a watch of your choice, and get to a mystery model for either £19 or £30.
Liberty London will be launching their men's summer collection on Thursday 10 May 6-8pm with a DJ and drinks. There will be 10 pairs of YMC sunglasses up for grabs, plus shop on the night for your chance to win Frescobol Carioca’s Summer Essential kit, worth £600. Register your interest here: firstname.lastname@example.org. Head to G.H. Bass & Co. for drinks provided by Bar Termini and dust bags personalised by embroidery artist Beth Wilson in-store across the four days from 3pm– till closing.
Get your hands on exclusive discounts and promotions over the four days in stores :
20% off on Thursday at Jack Wills, 20% off on Thursday at Dr. Martens, 20% off on Thursday at Oi Polloi, 20% off on Thursday at Levi's, 20% off on Thursday at Replay, 20% off every day at OFFICE, 20% off on Thursday at The Ragged Priest, 20% off everyday at TOMS, 20% off everyday at Muji (please quote 'Carnaby Style Weekender' at checkout), 20% off journals at Shinola, 20% off every day at David Naman, 20% off every day at Skinnydip, 20% off every day at Lazy Oaf, 20% off every day at Paul Smith, 20% off every day at Puma, 20% off every day at G.H. Bass & Co., 20% off every day at New Era, 10% off every day at Onitsuka Tiger, 20% off exclusive watches at Nixon and 20% discount every day Pretty Green, 20% off everyday at MOR, 30% off everyday on SS18 at Officine Genéralé, 20% off on Thursday 4-8pm at Fred Perry. Plus receive free drinks and 10% off every day at Rag & Bone.
Beauty & Grooming
For grooming essentials, book in for a Detox Pedi at Cowshed and receive a complimentary Neville Travel set, plus celebrate Johnny’s Chop Shop’s 2nd birthday in store with live music and drinks on Thursday 10 May.
Benefit will host a pop-up Bene café in the boutique basement on Friday and Saturday from 12-6pm. Grab yourself a gorgeous frothy pink latte with a suggested donation of £2 towards our Bold is Beautiful campaign, supporting Refuge and Look Good feel Better.
Own the festival boho look with authentic feather extensions at Duck & Dry on the first floor of Sweaty Betty across the four days. Head to Urban Decay and Too Faced for complimentary makeovers, music and drinks each day, and also get your hands on a limited edition 500ml Glow Tonic at Pixi, available in store exclusively for the festival.
Food & Drink
More of a foodie? There's something for you too. Breddos Tacos will be serving three bespoke martinis for £18 – Fruity, Spiced and Smoked – and Pastaio are offering free prosecco slushies with food after 9pm (1 per person). Head to Crumbs & Doilies for 20% off on Thursday 6-9pm, plus meet the master Cupcake Jemma herself.
Also exclusive to the event, why not choose a Peruvian Old Fashioned for £5 at Señor Ceviche, or ‘The Brooklyn Boulevardier’ at Dirty Bones, their NYC-inspired twist on the Italian cocktail. Tapas Brindisa will be offering a sherry twist on some of their classic cocktails and giving them to Carnaby Style Weekender attendees for only £6 instead of the usual £9 and wine bar Shampers will be giving everyone who buys a two course meal a free glass of Prosecco. Vinoteca will be offering a free glass of Prosecco with any a la carte meal.
Head to CLAW Carnaby for their special crab and lobster mac ‘n’ cheese and 20% off all weekend (just mention 'Carnaby Style Weekender' to receive the discount), or Wright Brothers Soho for £1 oysters each day from 12-6pm. Enjoy a free glass of iced tea and 20% discount every day at Rosa's Thai between 5-8pm (just mention 'Carnaby Style Weekender' to claim the offer). Be in the chance of winning a meal for two at Shoryu by dressing your best. Simply head to Shoryu over the four days, snap a picture of you wearing your best outfit and share it using the #shoryufashion, see in-store for full T&Cs.
Dress to Impress
Fashionistas watch out! Carnaby Style Hunters will be on the lookout for the best-dressed visitors over the four days and rewarding them with exclusive goodie bags. Find out what's included here.
Win win win
Fancy winning the ultimate gentlemen's day out? Click here to find out how you can be in the chance of winning £250 to spend in Carnaby plus a deluxe shave from Pankhurst London.
Across the four days, we’re giving you the chance to win £250 to spend in Carnaby stores of your choice. All you have to do is share your moments from the weekend with @CarnabyLondon and #CarnabyStyleWeekender; whether you’ve got yourself a free haircut from Pankhurst London or you’re trying out the latest styles as selected by GQ and Jack Guinness at the Carnaby Hub. Terms and conditions apply.
Follow @CarnabyLondon to keep up to date with the latest exclusive discounts, offers and free experiences at the festival. Plus keep an eye out for our exclusive #CarnabyStyleWeekender Snapchat filter over the four days.