Aubin’s flagship store is situated in the heart of Carnaby’s Newburgh Quarter. The Aubin store provides an immersive brand experience.
The store epitomises the brand’s ethos of Better is Greater Than More with its use of beautiful, reclaimed materials and furniture. The full collection is available in store.
Aubin & Wills was established in 2008. Originally launched as the elder sibling to the brands former stable mate, Jack Wills. The Aubin brand is now independently owned and run by its original founders.
Aubin is a celebration of Britishness, authenticity and longevity. By creating better, they encourage intelligent choices around sustainability, promoting a message of quality above quantity and challenging the addiction to discounting and throwaway fashion. They're driven by quality, personal style and independent thinking.