14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.

Benefit Cosmetics

Welcome to two floors of bold and girlie gorgeous-ness brought to you by the iconic Benefit Cosmetics. Step inside this one-off global flagship beauty destination for all of your beauty treatments under one roof. 

Meet the swing dress clad Benebabes, armed with a make-up brush of sheer genius and who are experts in all things beauty. Book a party in the Champagne bar and let the team work their magic. In addition to their signature brow services, the new beauty emporium offers body waxing, spray tanning from Vita Liberta and a Blowout by Benefit at the blowdry bar. 

Here is a taste of the treatments on offer:

Staffed with professionals that are highly trained in the art of brow shaping, they are always ready to wax and tweeze, primp and please.

Spray Tan

No time for a vacation? Benefit Carnaby Boutique offers Vita Liberata tanning for a gorgeous looking glow. From £25.

Blow Bar

Get luscious locks the easy way at the Benefit Blowout Bar. The 30 minute dry and style is a great way to get ready for a date, trip to the theatre or just an excuse to be inspired. Pamper yourself pretty with a full service shampoo and blowout from £26.50.

Body Waxing

Stay hair and care free from the neck down with Benefit body waxing services. When it comes to silky smooth skin, Benefit's experts deliver.

Top Sellers

Don't forget the make up. Fall in love with Benefit's kitsch packaging and cheeky, feel good product names. The boutique boasts a handful of the UK No.1 best selling favourites including 'They're Real' mascara, 'The POREfessional', the pore minimising primer and Hoola matt bronzer. Come and choose your fave!

Carnaby Retail and Restaurant Map


10 Carnaby St, Carnaby, London W1F 9PF

Opening Times


10:00 - 20:00


10:00 - 20:00


10:00 - 20:00


9:00 - 20:00


9:00 - 20:00


10:00 - 20:00


11:30 - 18:00


020 3597 5886

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OPENING TIMES Shops: Monday – Saturday 10am – 7pm | Sunday 12noon – 6pm Restaurants: 8am – midnight
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