The iconic Swedish brand that makes jeans and fashion for the people — high level design at a low price.
Discover Cheap Monday’s first standalone store in the UK on Carnaby Street. Shop the complete collections for the first time in their flagship store - menswear, womenswear, jeans, in season collections, kidswear, accessories and underwear, in addition to a whole separate section dedicated to Cheap Monday shoes.
The store itself has a hard industrial edge with visible steel beams and pipes, tiles,walls and grates following the concept of the iconic Cheap Monday store in Copenhagen.
It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market.
But to tell this story correctly, we have to go back to November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. The store was a full-time concept, open every day of the week, and therefore got the name Weekday.
From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing – a blend that attracted young, trendy Stockholmers., However Örjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by Örjans’ friends Björn Atldax and Karl Grandin who previously had helped out with the imagery for the two stores.
Today Cheap Monday carry main collections for men and women as well as regular new collection launched throughout the season.