14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.


Choccywoccydoodah is an art and design focused chocolaterie originally based in the bohemian city of Brighton, with its only London Chocolate emporium in the Newburgh Quarter, complete with chocolate shop, café and secret room.

Choccywoccydoodah specialise in chocolate one-off sculptured fantasies, bespoke wedding cakes using only the finest chocolate and ingredients, chocolate gifts (small and thoughtful, as well as extravagant gestures), birthday cakes with a choice of flavours decorated in chocolate, slabs of chocolate, chocolate fantasy pets, and really really naughty stuff.

The team use only the finest Belgian chocolate couvetures and coatings, where they source ingredients from local Sussex suppliers.

A choccywoccydoodah chocolatier undergoes a huge amount of intensive training, and is actively encouraged to use their own initiatives to design and invent wonderful, delicious chocolate creations. The chefs bake amazing chocolate cakes, made to a top secret recipe, handed down through three generations.

They have chocolatier florists whose sole purpose is to hand make, from solid chocolate, the most astonishing chocolate flowers. The top secret technique is completely unique and doesn't involve any pastes, fondants or glycerine; just chocolate. Their chocolate floristry is constantly evolving - by researching nurseries and flower shows they are able to adapt our skills ahead of fashion.

In addition to our chocolatiers, there is a superb front of house team with customer service skills second to none. They are trained to have an extensive knowledge of the chocolate that is sold and are happy to spend time with each customer to make an informed decision of their purchases.

A visit to Choccywoocydoodah is not complete without enjoying a delicious slab of cake and hot chocolate in the relaxing cafe, found on the first floor. Sit in the window to enjoy the view over the picturesque Newburgh Street, and enjoy a huge range of freshly baked cakes and pastries, coffees, teas, milkshakes and of course hot chocolate.

Choccy’s legendary Secret Room is a decadent, luxurious and private space available for hire for birthdays, special occasions, an indulgent team building day, impressive client event or just a celebration. All food and drink is provided. Eat as much chocolate as you like!

It’s not just the chocolate that’s for sale, you can buy anything that you see in store including the furniture, gorgeous mirrors, jars and tables. We love the Choccywoccydoodah embossed Oxford style leather satchels.

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30-32 Fouberts Place
London, W1F 7PS

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020 7734 9713

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OPENING TIMES Shops: Monday – Saturday 10am – 7pm | Sunday 12noon – 6pm Restaurants: 8am – midnight
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