14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.

Cole Buxton

Cole Buxton rethinks retail. The Cole Buxton Flagship store acts as a lens revealing the inner workings of this grassroots British brand. 

Celebrating the design process and the brand’s signature minimalist silhouettes through a hybrid environment of both working retail and working atelier the store is an embodiment of all that Cole Buxton offers as a lifestyle. 

The store provides a physical platform for founders, Cole Buxton and Jonny Wilson, to communicate directly with the consumer their values, process and persona. The space creates and displays a holistic garment journey from concept, pattern cutting and sampling through to production, with the final pieces hanging in store adjacent to the atelier. The line between consumer and fashion designer is blurred, with just a partition curtain dividing the store into its two parts.

The juxtaposition of industrial steel and aluminum punctuated with refined Italian Marble seeks to encapsulate the charm of the founders' Northern roots and the elegance of each handcrafted item in the collection. The design focuses on materiality, simplicity and clean lines, all pillars of the brand itself. Honest rectangular shapes look to mimic and compliment the box-like silhouettes of the clothes. The fitting room, stock room and staff room are neatly hidden within an aluminum back wall accentuated by a running LED ticker.

At a time when the future of retail is in existential flux, the spaces in which we shop must now provide more. This store reinstates the intimacy of the one-to-one customer relationship providing an honest insight into the CB world to educate and inspire.

Carnaby Retail and Restaurant Map


52 Marshall St, Soho,

Opening Times


11:00 - 19:00


11:00 - 19:00


11:00 - 19:00


11:00 - 19:00


11:00 - 19:00


10:00 - 19:00


12:00 - 18:00


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