14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.


When Diesel was established as a denim brand in 1978, Renzo Rosso’s vision didn’t end at indigo treatments and washes, it extended to a lifestyle expression. 

Although Diesel has been paving the road for denim trends since, delivering a dazzling array of jeans in innumerable fabrics and styles that have innovation and heritage at their core, its attitude has also expanded to encompass every aspect of modern life. From distinctive apparel to accessories and underwear, Diesel has you covered every step of the way.

There’s a story in every Diesel creation that takes new concepts and juxtaposes it against classic ideals. With rock ‘n’ roll, utility and sports in its DNA, Diesel uses denim, leather and bold graphics as its foundation and builds on it with innovation, trend and passion. This expertise also flows into other collaborative aspects, including brand extensions of fragrance, watches, eyewear, furniture and children’s wear all of which bind with leading industry players.


Carnaby Retail and Restaurant Map


25 Carnaby Street, London, W1F 7DF

Opening Times


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 20:00


10:00 - 20:00


10:00 - 20:00


12:00 - 18:00


020 7434 3113

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