14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.

Freshly Cosmetics

Carnaby Street is the home to the first-ever UK Freshly Cosmetics store.

A boutique for natural beauty lovers looking for sustainably-minded alternatives. A sensory playground of scents colours and textures for all the fam. Nurturing cosmetics to connect with our inner self & the planet.  Freshly is an organic beauty concept centred around self-love, sustainability and real results for real skin. More than a brand, the Freshly universe goes beyond trends or products. It has to do with a compromised community of clean beauty lovers and planet first activists.

Freshly works to deliver real results while creating a fair cosmetics world. This is how they roll:

Clean INCI: Or as they like to call it: cristal- clear actives
Cruelty-free: Testing is cruel and harmful. Freshly will never be part of it
Sustainable: Because there's no planet B.
Natural: Nature has the power to regenerate, heal and grow. Imagine that on your skin, exactly.
Vegan: Otherwise it wouldn't make any sense.
Visible results: Proven in the lab and adored by skin, body and hair
Creating products with innovative DNA is the brand's fuel, starting with a Hyaluronic acid serum for the body to their characteristic blue enzymatic serum that brightens, exfoliates & treats the skin. Each product is tailored to the client's necessity and is formulated, first and foremost, considering their community needs.

Pop up to Freshly's beautiful jungle of natural goods and be part of the revolution. Vegan, natural and innovative formulas created to enhance and improve the skin's and hair's health. Time for a Fresh(ly) start. 

Carnaby Retail and Restaurant Map


44 Carnaby Street, London,

Opening Times


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


11:00 - 17:00


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