Iconic Brazilian brand Havaianas, famous for their colour block flip flops, has made their Carnaby their UK home. This boutique is the first standalone store for the brand in the UK and features a huge range of the iconic footwear along with a unique 'Make Your Own' concept booth where you can design your own flip flops and see your creation made before your eyes!
Havaianas was born in 1962 as part of the Alpargatas Group - the largest shoe manufacturer in South America. The iconic flip flops were inspired by the 'Zori,' a typical Japanese sandal made of fabric straps and rice straw soles which led to the textured rice pattern on the foot-bed of all Havaianas. Havaianas became such a fundamental item in the lives of Brazilians that during the economic crisis of the 1980's, the government controlled the price of them, along with other staples such as rice and beans.
In the 1990's, Havaianas wearer's started turning the white under sole of the flip flops upside down leaving the coloured sole showing, creating monochrome Havaianas. This idea was officially adopted by the brand in 1994 with the first extension into a new style, Havaianas Top, available in a wide variety of vibrant colours. From then on, a number of innovations followed: different designs and prints, limited series, targeted editions. This strategy gave the brand a totally new dynamic. From a simple rubber flip-flop, a fashion and lifestyle icon was born.
In the early 90s, Havaianas came to global attention, bringing with them a strong Brazilian flavour: simplicity, optimism, positive vibrations, energy and colour. Havaianas' unique design provides flexibility and comfort; the use of vulcanized rubber is the great secret; providing a soft and light sole, that doesn't rub or cause blisters. Havaianas have become the flip-flop brand around the world. The brand continues to innovate and review new opportunities. Leading on from the success of numerous collaborations and the introduction of new styles, Havaianas have created a new collection that retains the brand DNA: launching in 2010, the 'Soul Collection'; injecting the colour, authenticity and comfort of flip flops into a range of espadrilles and vulcanized mid and low top sneakers. A new unexpected combination!
The original iconic styles of Havaianas remain popular; 'Top,' 'Brasil' and 'Slim,' and the customised Special Collection. They all embody the positive-simple, authentic, colourful, sexy spirit of Havaianas.