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13 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.

20 Beak Street
London, W1F 9RE
020 3432 3274
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Opening times
Mon-Sat 10 - 7 Sun 10 - 6

Founded in London in 2008, Illamasqua is a premium, independent cosmetic brand which strives to create innovative, professional make-up. Set to change the shape of the beauty industry, Illamasqua empowers people to celebrate their individuality and with British creativity at its roots, the brand has and continues to launch award-winning, professional quality make-up that challenges convention.


Illamasqua’s flagship is based in the heart of Carnaby and offers a store experience where you feel like you are living and breathing the brand and its values. Whether you are seeking a foundation match or hunting high and low for a vivid purple lipstick, you will find it here.


The flagship also offers an exclusive experience that no other store or counter in the UK offers – The School of Make-Up Art. A hub quietly situated at the back of the store, this is Illamasqua offering education in the make-up industry with the finest educators in the business. Come and learn the secrets of professional make-up, whether you are an experienced artist, new to the industry or simply a lover of make-up and self-expression! There is a course that suits all, giving you the chance to master a diverse array of professional techniques.


“This has been our ultimate aim since launching Illamasqua at the end of 2008 and I’m so glad we’ve achieved it so soon. The School of Make-Up Art is part of our ongoing commitment to bring truly professional make-up to anyone who wants to self-express. We’re the only brand on the high street to do this of which I’m incredibly proud.”


Julian Kynaston, Illamasqua Founder


For course enquiries please get in contact with The School of Make-Up Art directly at or telephone 0203 4323 277.

Click here to view Carnaby Retail and Restaurant Map.
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OPENING TIMES Shops: Monday – Saturday 10am – 7pm | Sunday 12noon – 6pm Restaurants: 8am – midnight