Carnaby is the new home to HYPE.’s first ever Flagship store, enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.
Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories.
With first previews of global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalize product and soon-to-be-iconic interactive clothing displays such as the reusable Bottle & Backpacks Wall of Fame. Enabling customers to join the HYPE. lifestyle, uniting HYPE.’s website and social media presence throughout the store. Educating HYPE.’s sustainability journey, “1 order = 1 tree planted” with live updates and insights into the HYPE. forest. Showcasing justhype.com’s signature digital ‘Vault’ in a physical state where customers can shop limited-edition garments within.
After a few weeks as a featured spot to find the Space-Jam collab items, it has shortly become the Just Hype store that it is now. The store is a lifestyle brand experience with an extensive range of products. Their line features almost everything from hoodies and joggers, to blazers, and water bottles. There is something for everyone in this store. The hard part is leaving empty-handed.
Offiiciall opening times to come soon.