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Lazy Oaf
2 Ganton Street,
London, W1F 7QL
020 7287 2060
Visit website
Opening times
Mon-Fri 10.30-7, Thurs 10.30-8, Sun 12-6


Running since 2001, Lazy Oaf was founded by illustrator Gemma Shiel when she started screen printing her designs onto T-shirts in her dads garage and then sold them on a stall at Spitalfields Market. Jump ahead fourteen years and Lazy Oaf now design complete clothing collections, run a busy website, sell to over 200 international stockists and have a flagship store at 2 Ganton Street in the heart of the Carnaby Street area.


Lazy Oaf’s brand ethos is driven by bold, graphic prints, bright colours and cartoon illustrations playfully applied to a range of wearable men’s and

women’s clothing and accessories. Designs are inherently nostalgic, witty and poke fun at the everyday in an unexpected way.


The London store showcases the brands seasonal men’s and women’s collections with new arrivals landing every week. Find iconic cartoon prints covering T-shirts, sweatshirts, dresses, jackets, hats, bags and socks as well as a range of unique gifts and greetings cards.


Alongside their own collections, Lazy Oaf team up with some of their favourite artists and brands to design limited edition collaboration ranges which have recently included JuJu jelly shoes, Garfield the Cat and A FUN Project – a collection designed by six emerging artists. They often celebrate these special projects by inviting friends and fans to join them for launch parties held in store.


On top of stocking their own designs, the Lazy Oaf store is home to a selection of clothing and gifts handpicked from the brands favourite international labels including Somewhere Nowhere from Hong Kong, Little Sunny Bite from Tokyo, Quay Eyewear from Australia and The Ragged Priest from the UK.


If you have any questions about store, you can email our team at

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