Pretty Green’s Flagship Carnaby Street Store opened their first UK store in Carnaby in 2010. This iconic shopping area of London was the obvious choice being one of the coolest destinations associated with the swinging London of the 1960s. It’s also synonymous with Mods, something that is a huge part of the Pretty Green heritage.
Pretty Green is a brand built on British music heritage, founded and created in 2008 by the most iconic rock and roll frontman of all time, Liam Gallagher. Underpinned by the rebellion of the 1960s and mixed with the raw Oasis attitude of the 1990s, the brand is an eclectic melting pot of unique style, one that unites people through a love of music and fashion.
Named after a track by ‘The Jam’, Pretty Green provides simple, classic clothing with a modern twist. It offers casual outerwear of the highest quality with Green Label, along with the distinctive ‘black label’ which delivers classic British tailoring with the finest fabrics.
The flagship store is housed over three floors, don't miss the extensive vinyl collection with classic mod and rock album.