14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.

SO Pure Café

Just off Carnaby Street, on the top floor of Kingly Court is home to London’s only Ayurvedic eatery, So Pure Café – guiding foodies and wellbeing warriors alike in restoring balance and fuelling their fire with a myriad of colourful dishes.

Favoured by everyone from Deepak Chopra to Oprah, Gwyneth Paltrow and Jasmine Hemsley, Ayurveda is a burgeoning wellness trend – but at So Pure it’s integral to every dish. Café founder, Loretta Lee, firmly believes Ayurvedic practices are essential to a positive physical and mental state and all recipes are designed to restore internal balance.

When you go into the café, the team can tell you which Dosha (unique mind-body type) you are and recommend items on the menu accordingly so you eat for optimum Ayurvedic balance.

Choose from vibrant, tasty treats to take away, smoothies, juices and hot drinks - all filled with pure, harmonious ingredients; fresh vegetables, fruits and pulses alongside natural sweeteners, medicinal spices and gut friendly probiotics. All dishes are sourced sustainably, organically and locally wherever possible.

Carnaby Retail and Restaurant Map


2nd Floor, Kingly Court

Opening Times


8:00 - 20:00


8:00 - 20:00


8:00 - 20:00


8:00 - 20:00


8:00 - 20:00


9:30 - 18:30


9:30 - 18:30


07470 700604

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