Discover Swatch on Carnaby Street, the revolutionary Swiss watch brand known for its bright colours and bold designs.
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit.
Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, surfing & drone racing to name a few. Right from the beginning, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.