14 streets in the heart of London's West End with over 100 shops and 60 restaurants, bars and cafés.


Since VIU was founded in Switzerland in 2013, the brand has disrupted the eyewear market by offering customers high-end designs and superior product quality at accessible prices

VIU's direct-to-consumer model cuts out the middle man and allows for savings to be passed on to customers. VIU challenges the status quo for both design and production, offering signature eyewear with a modern twist that is authentic and timeless.

Partnering with traditional and independent manufacturers in Italy and Japan, the production process is fully transparent whilst superior quality is guaranteed. From prescription frames to sunglasses, every model has a signature characteristic: VIU eyewear collections celebrate individualism through design, and come in Italian Acetate, Japanese Titanium and 3D-printing technology.

The latter is a made-to-order collection which guarantees the perfect fit whilst producing zero waste – a sustainable way to enjoy the Swiss designed eyewear.

Carnaby Retail and Restaurant Map


5 Upper James St
London, W1F 9DG

Opening Times


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


10:00 - 19:00


11:00 - 18:00


020 3868 6076

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