Since VIU was founded in Switzerland in 2013, the brand has disrupted the eyewear market by offering customers high-end designs and superior product quality at accessible prices
VIU's direct-to-consumer model cuts out the middle man and allows for savings to be passed on to customers. VIU challenges the status quo for both design and production, offering signature eyewear with a modern twist that is authentic and timeless.
Partnering with traditional and independent manufacturers in Italy and Japan, the production process is fully transparent whilst superior quality is guaranteed. From prescription frames to sunglasses, every model has a signature characteristic: VIU eyewear collections celebrate individualism through design, and come in Italian Acetate, Japanese Titanium and 3D-printing technology.
The latter is a made-to-order collection which guarantees the perfect fit whilst producing zero waste – a sustainable way to enjoy the Swiss designed eyewear.